Internet Marketing Personnel
Gordon Goodfellow
After leaving BTRU Gordon was retained as consultant specwriter at International Research Associates (INRA UK), and then his interest in the rapidly evolving Internet took over. After qualifying in Web Design and Technology from Microtech, he started Inteltab. This is now a thriving Internet marketing consultancy with the emphasis on search engine optimisation (SEO). Inteltab has clients all over the world, specialising in financial services, new technology providers, insurance products and niche consumer markets.
Gordon Goodfellow started in the market research industry, firstly at National Opinion Polls Telequest, the first major computer-aided research centre in Europe, then at MORI Online, where he was Research Centre Manager of what was then the largest market research centre outside the United States.
He was founding manager of Research & Auditing Services' telephone research unit, and then, after gaining experience as a specwriter at Research International, went to Barclays Bank as manager of their Business Research Unit. He was made a Full Member of the Market Research Society in 1997.
Inteltab's clients now include: Google, The Post Office, American Express, Morgan Stanley, Discover Financial Services, MBNA, FirstPlus Financial, Chase Bank, Overture, Lloyds TSB, Citibank and Sky Digital.
See details of the special consultancy package.
If you're a design company or a marketing company, see what he can offer your clients as an enhancement to your business. If you are a market research company you may be interested to have a look at search engine optimisation for the market research industry.
Specwriting & Data Processing for Market Research
Our specialisation is in specwriting using the brilliant and cost-effective DKapture. This software is ideal in a CATI environment, and is especially suited to a network dedicated to telephone interviewing, largely because of its sophisticated sample management system. Small agencies thinking of investing in a CATI unit should have a word with us first! DKapture does everything that the mighty Quancept does, but at a tiny fraction of the cost.
We can offer a range of data prep and data processing services, and draw on a number of in-house disciplines. Our market research software skills include knowledge of Quancept, DKapture and Snap. Other programming and data processing skills involve a range of applications and utilities. Where necessary, we can outsource for particularly eclectic DP requirements.
Updated April 2008. For full details of services and information see the Applied Web Marketing web site.
